Competitive Strengths
We believe our competitive strengths are as follows:
- strong brand recognition
- wide range of products
- established track record and customer base
- competitive pricing
- experienced management team
- We have strong brand recognition
We have built up substantial brand goodwill and track record for our brand names over the years. We have been using the brand name "长天" for our adhesive tapes and release papers since 2001 and 2003 respectively, and the brand name "欣长天" for our 2-A2MPS since 2003. We believe that our brand names "长天", "欣长天" are widely recognised among our customers. We believe that such recognition is synonymous with our track record and market reputation in the industry and is associated with the quality and reliability of our products, which are the primary factors of our success thus far.
Over the years, we have maintained steady growth and established a good market reputation and track record for our adhesive tapes and release papers in the PRC. We believe that this is the result of our years of experience and development in adhesive glue production used in the manufacture of our adhesive tapes and release papers. We have also developed extensive skill and expertise in the production of adhesive tapes and release papers.
- We produce a wide range of products
We produce a wide range of adhesive tapes for different uses to cater to diverse users of adhesive tapes. Our release papers are used as backing for a range of adhesive tapes and adhesive materials, and as backing for the manufacture of carbon fibre products such as golf shafts, fishing rods and grips for sporting goods. In addition, we produce BOPA film, which is widely used in various forms of packaging, and also 2-A2MPS, which is an important chemical product in many industries.
We have also started the production of a new product - UV cured release film - in the first quarter of FY2009. This new product is used in the manufacturing of personal hygiene products.
Our products are targeted at diverse industries, and each of the product categories has an array of applications, allowing us to establish a wide customer base.
- We have an established track record and customer base
Over the years, we have established good working relationships with our wide base of customers. We have consistently fulfilled the stringent quality and cost requirements of these customers and thus enjoy good working relationships with them. We believe that our reliability and long-term relationships with our customers are a testimony to our reputation and track record.
- We offer competitive pricing
Adhesive Tapes
We have developed our own glue formula for use in the manufacture of our adhesive tapes and
release papers. We are therefore able to achieve cost efficiency by sourcing for raw materials used for the production of our adhesive glue. As such, we are able to offer our customers competitive prices for our adhesive tapes.
2-Acrylamido 2-Methyl Propane Sulfonic acid
As far as we are aware, most existing producers of 2-A2MPS and similar products are located in Europe, the United States and Japan, where costs of production are relatively higher than in the PRC. We believe that we are one of a few 2-A2MPS manufacturers in the PRC. Other suppliers of 2-A2MPS products in the PRC are generally importers of such products. As such, we believe that we are able to provide more competitively priced quality 2-A2MPS to our customers. In addition, we believe that it will be difficult for new PRC manufacturers to effectively enter the BOPA film and 2-A2MPS industry as they may not have the range of products and services, sales network, technical expertise and knowledge, manufacturing capabilities, operating track record and resources to produce products of similar quality and quantity which we are capable of nor are they able to secure, in the short term, the type of customers which we have.
- We have an experienced management team
Our business is led by a management team with a wealth of experience. Yang Qingjin, our Chairman and Executive Director, has been in the adhesive tapes and release papers industry for more than 20 years. Each of our Executive Directors has more than 5 years of experience in the industries related to our Group's products. As our Executive Directors are actively involved in our day-to-day operations, management decisions can be made on a timely basis. Our management's extensive network, experience and market knowledge has enabled us to obtain consistently high quality supplies of raw materials at lower prices and maintain and develop our customer base. In addition, we believe that our management's business acumen and understanding of market trends have helped us identify and grasp new business opportunities, and will continue to help us develop our business.
